Privacy Policy

Last Updated: 30 December 2025

1. Who We Are

Business Name: Anytime Taxi

Trading As: Collection of licensed sole trader taxi operators

Registered Address: Stroud, UK

Contact Email: hello@anytimetaxi.co.uk

Contact Phone: +44 (0) 1453 393 457

2. What Information We Collect

We collect the following personal data when you book a taxi:

Booking Information

• Your Name - To identify you for the booking
• Phone Number - To contact you about your ride and send SMS updates
• Pickup Location - GPS coordinates and/or address
• Destination - Drop-off address or location
• Pickup Time - When you need the taxi
• Additional Notes - Any special requirements (wheelchair access, child seat, etc.)

Payment Information

• Payment Method - Cash or card (card payments processed by secure payment provider)
• Transaction Amount - Price of your journey
• Payment Time - When payment was made

Technical Information

• IP Address - For security and fraud prevention
• Browser Type - To ensure website compatibility
• Device Information - To optimize mobile experience

3. How We Use Your Information

We use your personal data for the following purposes:

Service Delivery

• Processing your taxi booking
• Assigning a driver to your job
• Sending SMS updates about your ride (driver assigned, en route, arrived)
• Communicating with you via phone about your booking
• Processing payment for your journey

Business Operations

• Managing driver schedules and dispatch
• Calculating accurate pricing based on distance
• Handling complaints and customer service queries
• Maintaining booking records for tax and accounting purposes

Legal Compliance

• Complying with UK transport licensing requirements
• Maintaining records as required by HMRC (6 years)
• Responding to legal requests (court orders, police investigations)

4. Legal Basis for Processing

Under UK GDPR, we process your data based on:

• Contract Performance - To fulfill our taxi service contract with you
• Legitimate Interest - To run our business efficiently and provide quality service
• Legal Obligation - To comply with tax and licensing laws
• Consent - For marketing communications (if you opt-in)

5. Who We Share Your Data With

Taxi Drivers

Your name, phone number, and location details are shared with the driver assigned to your job. All drivers are licensed sole traders who are required to protect your data.

SMS Service Provider

We use an SMS gateway service to send you booking updates. Your phone number and message content are shared with this provider. We use reputable UK/EU providers who comply with GDPR.

Google Maps

Addresses you enter are geocoded using Google Maps API. Google's privacy policy applies to this processing.

Payment Processors

If you pay by card, payment details are processed securely by our payment provider. We do not store full card details.

We DO NOT Share Data With:

• Marketing companies
• Social media platforms
• Data brokers
• Third-party advertisers

6. How Long We Keep Your Data

Data Type	Retention Period	Reason
Booking Records	6 years	HMRC tax requirements
Payment Records	6 years	Tax/accounting compliance
Marketing Consent	Until withdrawn	Ongoing consent
Website Analytics	26 months	Standard web analytics

7. Your Data Protection Rights

Under UK GDPR, you have the following rights:

Right of Access

You can request a copy of all personal data we hold about you. We will provide this free of charge within 30 days.

Right to Rectification

If your data is inaccurate or incomplete, you can ask us to correct it.

Right to Erasure ("Right to be Forgotten")

You can ask us to delete your data, except where we have a legal obligation to retain it (e.g., tax records).

Right to Restrict Processing

You can ask us to temporarily stop processing your data in certain circumstances.

Right to Data Portability

You can request your data in a machine-readable format to transfer to another service.

Right to Object

You can object to direct marketing at any time. We will immediately stop sending you marketing messages.

Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time (e.g., unsubscribe from marketing emails).

8. How to Exercise Your Rights

To make a data subject request, contact us at:

• Email: hello@anytimetaxi.co.uk
• Phone: [TO BE ADDED]
• Post: [TO BE ADDED - Your address]

We will respond within 30 days. We may need to verify your identity before processing your request.

9. Data Security

We protect your data using:

• HTTPS Encryption - All data transmitted over secure SSL/TLS connections
• Access Controls - Only authorized staff can access customer data
• Secure Databases - Customer data stored in protected databases with encrypted passwords
• Regular Backups - Data backed up daily to prevent loss
• SMS Security - Messages sent over encrypted channels

10. Data Breach Procedures

If we experience a data breach that poses a risk to your rights and freedoms, we will:

• Notify the ICO (Information Commissioner's Office) within 72 hours
• Notify affected individuals without undue delay
• Provide details of the breach and steps we're taking
• Offer advice on protecting yourself

11. Cookies and Tracking

Our website uses minimal cookies. See our Cookie Policy for details.

12. Third-Party Links

Our website may contain links to external sites (e.g., Google Maps). We are not responsible for the privacy practices of these sites. Please review their privacy policies.

13. Children's Privacy

Our service is not intended for children under 18. We do not knowingly collect data from minors. If you are under 18, please have a parent/guardian book on your behalf.

14. Changes to This Policy

We may update this privacy policy from time to time. Significant changes will be notified via:

• Updating the "Last Updated" date at the top of this page
• Posting a notice on our website
• Emailing customers (if we have valid consent)

15. Regulatory Authority

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your data correctly.

ICO Contact:

• Website: https://ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

16. Contact Us